“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” -Milton Glaser
There is no doubt that the rapid growth and global reach of the World Wide Web have shifted the emphasis from print media marketing to digital media marketing. It can be argued (broadly speaking that “everyone is online.” Current statistics show that more than three billion people are using the Internet. Therefore, as a marketing manager, it makes sense to understand the importance of putting together (and actioning) a robust digital media marketing strategy.
One of the best marketing tools nowadays is to make use of an online website to help spread the word about your company or your service you have to offer.In fact, choosing to use a website has helped companies out of debt and back into the green because of the customers which they were able to gather thanks to online marketing.
What options are there for you?
There are two main options which you can choose to make use of when it comes to creating and building your own website.
- Do it yourself
- Make use of a Web Design Company.
Do it yourself
Unless you are knowledgeable about User Interface and User Experience best practices, or if you are not technically gifted, or you don’t have a lot of time on your hands, I strongly recommend that you don’t under any circumstances .
There are a couple of reasons for this:
- A website that is poorly designed; ergo, does not have an attractive User Interface and is not easy to use will not perform its primary function of converting visitors into returning customers.
- If you don’t have a lot of time on your hands than building your own website is going to be a very long and expensive experience for you and or your company.
Make use of a Web Design Company
Unfortunately, people sometimes have issues with the high cost of contracting a professional web development company to develop their website. They believe that they can do a lot better and they attempt to build their website by themselves and end up doing a subpar job.
I cannot even begin to tell you to have wrong making that assumption can be and the damages that it can cause to you financially and your website. As mentioned above, one of the primary functions of a website is to convert visitors to existing customers. And for a site to achieve this goal, it needs to be designed and developed with the latest usability and user interface best practices at the forefront of the design process.
Why should you make use of a Web Design Company?
Besides from the fact that a web design company is offering you a professional service when you choose to make use of a web design company you are paying for more than just somebody who is designing your website, you are paying for service which is prepared to,
- Learn and adapt to what your design and business preferences are
- Set up your platform and hosting options for your website
- Give you a rough draft of your website before it is finalized
- Put your website online with the
- Make sure your website is always up to date
As you can see if you choose the correct website you will have all the control and power behind the creation of your website, what is more, you will be able to get assistance at a later stage when you need help or want to make changes to your website.
How do you choose the correct web design company?
The best option to choose to correct design company is to search for companies that are known to be the best in their area and or field of work, so when you search for a company look for sites that say something like this, “ #1 Rated and Hosting Services”.
All in all, if you want to have the best website it is a good idea to make sure that you use a professional web design company.