Whenever it comes to Blogging and especially in link building, Guest Posting is one of the most common terms that you would get to hear. So in case if you are wondering What is Guest Posting in SEO. Then I am here to explain to you everything.
So let’s just head into the topic without wasting much of the time:
What is Guest Posting in SEO?
Guest Posting or you can say guest blogging. Well, it is a simple term of contributing a post to another blog in order to build relationships, exposure or links. Mostly, most of the bloggers use Guest posting service to get a back link from other websites.
Since links are one of the main factors of Google’s search algorithm. Hence as a blogger, we make a different kind of links over time. And one of such link building methods is the guest posting.
However, guest posting is not only meant for getting a link from a particular website. But it also helps the blogger to get additional exposure and helps them to attract new visitors to their blog.
The concept of guest posting is pretty simple. You have to write a blog post according to the requirement of the blog. After that, you have to submit your article, and you will get a backlink in return. Even below the post, you will also find an author box of yours where you can talk about yourself. As a result, you will get exposure in front of a great audience.
The best part of guest posting is that. It is a win-win situation for both of the parties. The blog owner will get a fresh piece of article which they can rank and get traffic to their website. On the other hand, you will get a backlink to your website. So you can rank your blog post.
How to find blogs for guest posting?
It is not too hard to find blogs for guest posting to be honest. As there are quite a lot of blogs out there online as a result. It is quite easy for you to find blogs that accept guest posting.
For example, if you have a blog related to digital marketing. Then you can simply search “best digital marketing blogs” keyword in Google and you will find a list of different digital blogs. Also, you can try out different search terms in Google to find blog posts that accept guest posts. These search terms are the:
- “guest author” “keyword”
- “guest post” “keyword”
- “keyword” inurl:contributors
- “keyword” inurl:authors
- intitle:”guest post” “keyword”
- inurl:”keyword” “contributor
After that, you have to check these blogs individually and check if they are accepting guest posts or not. If they are, then what are the stats of the website? The better stats a website will have. The better link quality it will have. So those sites are really profitable in terms of link quality.
However, not all the websites out there will feel free to post a guest post free of cost. Even some of the websites may charge you for a guest post. As it is one of the top ways to make money from your blog. So most of the bloggers charge a few bucks for a guest post.
What Kind Of Blogs You Should Avoid For Guest Posting?
There is a number of blogs available out there. But the question is how do you pick the right blog for guest posting?
Well there are quite a lot of things that you have to consider. For example, the blog must have real traffic. If the website has real traffic then it simply means that Google values the site and whatever pages the website will link to is offering authentic information. Also, you must avoid spam domains. As they can leave a negative impact on your website. Moreover, make sure to check the link profile of the website. This will give you enough idea about what kind of link methods the website is using and if it is genuine or not. As well as there are other factors that you must consider before you pitch your website.
So that was all for your What is Guest Posting in SEO question. If you have any more questions to ask. Then do feel free to comment below.