In the year we are living in, having good online presence with an outstanding reputation can influence greatly on the running of your business, whether you run a website or you have created your presence on the social media platforms, or even running a blog, the bottom line is that you should maintain good standards and good reputation of your business.
As an entrepreneur, one of the things that you need to decide is whether your business needs a simple blog or web hosting. This is majorly determined by the ways that you market your business. Many business owners launch their websites with the aim of marketing themselves at all times.
As for the blogs, they are mainly established with the aim of having a simple interface and you have a platform to make regular posts. These posts are often arranged in chronological order and are managed using a content management system that enables you to easily add, edit or remove your online content. The greatest advantage of running a blog is that you do not need to have the coding knowledge to own a blog. All you need is to have a solid platform that you can publish your blogs like WordPress.
WordPress gives you the privilege to create a simple website with all the tools that you may require to successfully run a blog. As the years go by, there has been the development of plug-ins and customizable themes that make the blogs to look more like a static website. With these themes, you can expand your blog and offer as many features as possible.
Which is better? Blogs or website?
The first thing that you need to know is that a blog is a type of website and it is the easiest thing that you can start online today. Here are a few reasons why you should establish a blog.
Blogs have an advantage from the search engines
Blogs are dynamic in nature and they are able to get more traffic and quickly from the search engines. If you upload the same content on a static website, it may take some time before you get the equal amount of traffic to your site.
Also, you do not have to advertise your content so much to get noticed because every time you upload any content, there is an alert sent to the search engines t notify them of the fresh content thus the searchers will be directed to your site first unlike posting on the static website.
Launching a website has its share of advantages. One of the key advantages is that it shows a level of professionalism. In launching a website, the first and major thing that you should consider is to have a solid and reputable web hosting company. You can look at this great article about GoDaddy vs. HostGator. These two have wonderful features that would definitely put your business on the search engine maps.
Both the blog and web hosting have advantages and disadvantages. You can stand out by having your website hosted and include a blog on your website. Content marketing has a great impact on the traffic that will be directed to your website’s blog.
However, it is important to keep on producing content for your blog so that you can give your readers a reason to come back and learn more.