If there is one thing that we need to focus on as content creators in the modern world, it is to come up with new ideas. There is just such an utter shortage of that. It has been long since internet was invented and books were written. Same goes for scientific discoveries. People create content but it is more of a recreation than new creation. It is mainly because most of the questions that we ask today were also asked two decades back. Web content in specific deals with lifestyle, technology, news and other similar niches. It is true that there are new scientific researches every year but the reasons for a knee swelling are more or less the same today as well. This uniqueness block is a trouble. It’s always valuable to before sending them for final approval. Unique written content always gets more appreciation than the copied one.
Why is unique content important?
Imagine that you make a Google search about killing mosquitoes in your house. You can’t possibly read all the content on the web. This is why we use the technique of sampling. This is why there is a search engine ranking in the first place. You read the first few articles and then you know the general tips and tricks on the topic. If the first three articles that you read gave you more or less the same information, you don’t have a reason to open the fourth document. This is how same ideas and content limit people. But it can also be helpful for a blog that wants to stand out. Similar ideas create homogeneity. It is easy to stand out of a homogenous Google search if you have unique content. If someone opens the first three articles in their Google search and your blog is different from the rest of the two, there are more chances that the visitor will stick to your blog. This means that the person will spend more time reading on your blog which can lead to them coming back again and again to your blog. New audience is added to your blog this way. Chances are this audience will also share this content with their friends which will be just a delight.
What does uniqueness mean exactly?
The word unique can mislead people a lot of times. Uniqueness does not just mean that you should come up with content that is different. That is definitely one of the requirements but you are not required to simply stick to different content. That content should also deliver value. By value, we mean that the users should find what they are looking for. If you write fictional stories and the readers are visiting your website to spend leisure time, this is what they should get. If you are sharing health tips, they should be valid and work for the users. You should play your part in delivering information that is factual and makes sense.
On the technical side of the question, uniqueness in SEO means that you should publish content that is not plagiarized. You should avoid copying content off other websites. Likewise, there should be no use of spinner tools. Make sure that the content you share clears all the plagiarism checker tests. Plagiarism is a disease that has ridden the internet. But it is not that plagiarism is just morally unethical but also that it can lead to dire consequences such as being taken to the court and your website being brought down. Always deliver what you promise in your content and ensuring zero plagiarism is the first way to do it.
What tools can help in ensuring uniqueness?
You can begin by using plagiarism checker tool. It is a tool that checks the web for any content that is similar to the content that you just shared with it. All the tools mentioned in this post are easy to use, free and available online. They only take seconds to share with you their results. So you begin by sharing the tool the content that you want to publish. You should always make sure you do that before you publish any content on your website. Next, there are times when you use some content to take inspiration from. This does not mean that you copy their ideas but rather you get inspired by their ideas to create new but similar ideas. To make sure that the content you created does not exactly count as plagiarism, you can use difference checker tool. This is a tool that can tell you how different or similar two pieces of content are.