Every business owner knows how important blogs can be to their success. With increasing enthusiasm, there is also frustration on how to gain more readership. But getting more readers is not a matter of magic, reality is that it takes time and work to build an audience.
You can very easily get fed up and give up on blogging, which is often the case, but once you get to know the strategies for getting more traffic, you will realize how large the positive impact can be on your business.
Here are ome tips to get more traffic on your blog:
Get more influencers to write for you
This is an excellent tactic. If you really want to expand your audience then it is important to get influencers to write for you. Reach out to bloggers in your niche with a large follower-base and the ability to write with more consistency. They can be good contributors to increasing awareness. This way you will get good quality content and ultimately more traffic on your blog.
Repurpose the content
It is essential to write longer posts than shorter ones. This is a better use of one’s time than blogging daily and simply rephrasing a piece that is already out there. In a good SEO company, the stand out content will involve unique content. Re-purposing existing content can be uploaded to separate channels where you can reach new audience, hence greater traffic.
Share more than once
The reason why blogs do not experience much traffic is that companies are not sharing content as much as they should. We write a blog and then just share it once which is not enough. A better solution is to share blog posts multiple times in a timely fashion.
This could be considered by some marketers as audience spamming but this is a misconception. In fact it is giving more value to the audience. You are reaching out to your audience. This will help create more traffic.
Keywords are the heart of SEO as we all know. If you want to generate more traffic to your blog then ensure that every page on your site has a specific strategy relating to keywords. Choose one key phrase that you believe readers would use to find that post. You can even incorporate the phrase into the title or within the article, try to use the keywords at least two times in the content. Keeping keywords helps Google to understand what the page is about and ultimately increases your search engine rankings. This results into better traffic through search engines.
Know your niche
Whether you are creating your blog for avid tourists or for sporty personalities, it is important to follow a certain theme or you will confuse your audience. Figure out who your targeted audience is, what they would like to read and what are the specific messages that you want to convey. This way you will generate more traffic on your blog.