Succeeding on social media shouldn’t be a difficult game to play, just as long as you know important it is to stay ahead of the curve and identify which trends are working and which ones are dead in the water. A lot of you would have noticed a list of popular trends 12 months ago, and some of you wouldn’t even have noticed the signs. Fret not though; simply because these social media trends managed to slip past your peripheral vision doesn’t mean you cannot make up for it for the rest of the year if you’re committed enough. Here are some of the top social media marketing trends you should be paying attention to in 2020. You can also get help from a cheap panel to gain followers on these social media accounts.
Responsive websites are a necessity
If you didn’t see this one coming, then we’re afraid to say this, but you were probably stranded on a deserted island with no access to the internet or technology. We’ll continue to say this that if you don’t have a mobile responsive website, you’re losing out on a significant number of organic search rankings, as Google has made it crystal clear that it will continue penalizing sites that aren’t mobile responsive. According to the search engine giant, 61 percent of users are unlikely to return to a website that they had trouble accessing or navigating to, with 40 percent visiting a competitor’s site instead. Looking at these stats alone, if you haven’t yet made your website responsive, make it a priority starting today.
TikTok is seeing an exponential increase in user base
According to the latest stats, TikTok has more than 800 million monthly active users with a median age of 16–24. This only shows the meteoric rise of the platform and looking at these numbers, the only way to go is up. Also, according to Hootsuite’s social trends report for 2020, the popularity of TikTok has reached a stage where it is necessary for brands, and individuals to promote their content over there. Social marketers should be dead focused on TikTok when it comes to content marketing strategies because the numbers alone speak volumes about the platform.
Messaging applications continue to evolve for the masses
More users are engaged in using social messaging apps than social media. The younger generation is more hooked onto these, and why not? They have ample friends and they want to keep in touch with them. Also, more people are now using the top four social messaging apps; WhatsApp, Messenger, WeChat, and Viber, and the usage is exceeding that of Facebook, Instagram, Twitter, and LinkedIn, which are the top social media apps available. According to the figures and as an example, Facebook Messenger alone has been installed on more than 1.2 billion phones, and there are now more than 2 billion messages sent between devices each month. As the use of social media messaging grows, there is a potential to improve customer service and experience.