SEO is known to influence the internet search field to a great extent. The webpage is getting listed as per the SEO parameters of the search engine then the issue of visibility can be solved. But due to the presence of a considerable number of websites the generated results can extend over multiple pages and for any developer the primary objective will place the developed higher in the result page of the search engine. This is possible when the website becomes search engine friendly.
If the website is not allowing the search engine to access and crawl the site quickly, then it won’t be possible for the search engine to list the site. To successfully change the optimisation of a website, one has to work on every aspect of the website building. The most critical elements of a website that has to be correctly structured for allowing search engines to choose the site as appropriate search result include the following:
The usage of words which are distinctly selected as keywords
The success of a site for a long time depended on the usage of keywords. If keywords are chosen and used in the content present on the site, then search engines make an indexed listing with the keywords it gets from inputs. The data is stored, and when a search query is given, then the matching results from the keyword-based databases which were created by search engines for forming a receptacle of data are taken out to form the results. This implies that when search queries were entered then information from the databases was retrieved depending upon the keywords.
This also leads to malpractice among website developers and a considerable density of keywords was used which began to be tagged as keyword stuffing and didn't make the search engine hold the webpage as relevant. Hence it is crucial to stop abusing keywords and use them in a manner as much as required.
Judiciously using formatting options
If a person is determined to use a variety of visual styles for displaying the content then formatting options are present, these options are briefly discussed below:
- In case of visual content text description in HTML can be assigned to the images so that the whole content becomes search engine friendly.
- Crawlable links are inserted in search boxes along with navigation.
- Plug-in are supplemented with text on the web page.
- Phrases are to be indexed in the case of audio-visual content by providing a transcript.
However, it should be remembered that the formatting should not overpower the web content and substance of the website. If a person is using formatting techniques, then it is imperative to understand the significance of that formatting tool for the webpage. There are many kinds of editing, or modifying applications that pull down the speed of the website and slow websites are never appreciated by internet visitors.
Excessive formatting can also hinder the search engine mechanisms for finding relevancy and so it is essential to view the site and make all the editing and insertions search engine friendly. If an individual is confused about the application of SEO then looking at the information and services provided by is a good idea.
The usage of HTML language for creating eh blueprint of the website
The search engine friendly language is of course HTML and so if the basic design of the site is laid out by the application of suitable HTML language, then it will be easier of the search engine to focus on the site. The use of HTML is spread across many different areas, and these are discussed below:
The title of a webpage
. If the title is the same or has no description at all and only includes a few words, then it won’t be possible for the search engines to locate the website as a relevant result. Hence it is vital to make title tags using HTML that are different and unique and slightly descriptive but not too long. Again, previously keywords were forcibly stuffed in titles but forcing something makes it appear unnatural which doesn’t suit the parameters of search engines. Hence having relevant, different and explanatory title tags are appropriate.
Tag that describes the metadata
It is often believed that the metadata doesn't help in SEO, and to some extent this is true but even if doesn’t influence SEO directly with regard to search engines still correctly descriptive metadata will assist in acquiring the necessary organic visits from internet users. This description is visible to the internet users, and if the description is concise and expressive at the same time, then it will build the status of a website with an increased number of clicks by virtual visitors.
In many cases, it has also been observed that the meat data is edited by the search engines as per the suitability of the content, and this often happens it the field of the internet but having a description will increase the chances of that description to be used.
Correct usage of header tags
Headings, subheadings are created using specific HTML codes. It is imperative to maintain the difference between these two because confusing these while using the HTML code will result in problems in the created page. The heading always should be created using an H1 tag, and on the other hand, a subheading or subheadings under a particular heading is formed using H2 tags. The difference in tags should be noted, and when multiple subheadings are present under one heading, then suitable tags should be used for that purpose.
Therefore, it can be said that for making the website or webpage visible for a search engine many actions and applications have to be carried out and before making those modifying applications the utility of those techniques in the present field of online search also has to be evaluated.