Internal site linking, secure homepage connectivity, easy navigation on site, schema mark-up, sitemap building etc. are all excellent ways to get attention in the eyes of the search engine. Essential search engines like Google and Bing, make use of this system to take a deeper insight of the site and includes an excellent snippet of the site in their search results. Besides this, there are more ways to get attention using organic SEO plans in making your e-commerce site climb up the SERP ladder.
Sometimes products on a site are listed on Google, with a line containing reviews and ratings of the site in short. This instantly appeals to the user to click on the link watching a 4 star or 5-star rating. What is this line, and how you can show this with your site link on the search results page? This particular schema review line containing vital statistics of the product can be added directly by using a code.
This can be done by code on all those pages of your e-commerce site which are unique and worth bragging. Adding the code to the pages highlights the product information with reviews and ratings as a small snippet on the Google and Bing page listings. In case Google does not display the snippets, you still say ahead by adding the code. Helpful tools are there to add the code and boost the product detail and reviews visibility.
One of the most critical steps in making an e-commerce site successful is to link its pages internally. The more internally the pages will be linked, the better would be its navigation, and better it would be read by the search engines. Internal navigation and linking are quite connected terms although they differ slightly and yet depend on each other. Internal linking increases links inside the site which are inbound by nature. When an e-commerce site is internally well connected, it gets a better position in the eyes of the search engine.
Navigation is the secure connectivity to all the site pages without having to go through numerous clicks. Some e-commerce sites annoy users by making them click five times to get to a product page. Users do not like this. They instead want to get connected to the needed page in minimum time with a minimum number of clicks. And that should be your motto too while building the site architecture.
The easier it is to navigate from the home page to the product page, and back home, the better for the user experience. And this also helps boost the SEO by making these product pages more visible to search engines.
Technical issues must be detected and solved early during the making and testing of the e-commerce site. There can be many problems like too many pages, duplicate contents, broken links etc. All of them have a fix, and you must work on them timely.
When the site has too many pages, then there must be a way to keep all of them unique. Maintaining hundreds of pages is one thing, and the managing millions is another. Successful e-commerce sites have millions of pages, and hundreds get added to them daily. That’s why they must make sure that the content on every page is unique. And in this process, strict checking of contents is done. Here you must be strict on quality. Many useless pages where the products don't exist or won't come back etc. can be deleted.
Sometimes you may check and find out that some pages on the site do not have any traffic on them for months or years. If you see some pages, make a list of them, and consider deleting them. Think about their importance, usefulness, and then decide if they matter. If not, you may straight delete them.
Canonicalization and non-indexing are two crucial steps to be taken for solving the duplicate content issue. It happens that while making the thousands of pages every week for the e-commerce site, many pages are a duplicate. Some pages are small and look almost the same. Such pages when indexed will all be considered as duplicate content, thereby lowering the value and rank of the site. To avoid this, and help in of the , you must first find all these duplicate content pages which still exists and offers value to the site. Next de-index them all from Google and other search engines. This will instantly remove them from the research engine search results and will remove them from the search engine index.
Next, you must tag each of those pages with <rel=canonical>. This tagging would denote or mark the page as a non-unique content, and when search engines read this, they will understand that the page is not being treated uniquely. This will help you avoid the wrath of the search engine algorithm which penalises duplicate contents and pages.
Another technical SEO issue that is common in e-commerce sites is thin content. Many e-commerce sites have a small content issue, which means many of their pages have a meagre quantity of information. The low volume with incomplete product details is a big problem and turns off search engines as well as visitors.
As the e-commerce site gets heavy with more and more pages, it gets slower. This must be avoided at all. Slow server and hosting services, sizeable sized media files, and too many codes on the platform are the reasons behind this slowing. Optimizing image files, investing in a CDN, and using a better host are some of the solutions to avoid site speed slowing.
E-commerce sites need SEO support the most to get ahead. An e-commerce site can get the right boost with the right touch of SEO. Technicalities and methods must be checked well to make this happen.