To succeed amidst a competitive market, it is important for any company to have the best brand experience for their customers. Marketing has experienced a sea change since the past few years and the power of social media and web has given customers to choose on several different platforms. Finding the right agency to deliver your company’s message to potential customers in the most efficient manner possible is what is required. A series of steps can be followed that can help companies make the best choice and succeed in the competitive market.
Here is a checklist that can help you make all the right decisions when it comes to choosing the right web designing agency.
#1 Bottom Line
The very first step is to adequately work out what exactly do you want from your website and internet marketing efforts. You need to carefully consider your business objective and goals to see how you are able to measure success.
For instance, if you want to build a website for your e-commerce store, your focus should be on conversions, sales, ROI, and ultimately building a strong and loyal customer base.
Similarly, if you are a new company, your ultimate focus is on brand awareness, as you will be providing information and education about your products/services to potential customers. At this point, your company needs visibility.
When selecting the agency, ask for a solid proof of their capabilities. If they have case studies to show which include details on their approach for various types of projects, it can give you an idea of their working.
#2 Cost, Value & Track Record
Although, cost is the main factor when it comes to ; however, cutting down on costs is not a desirable thing to do if you wish to reap better results. The question is how to calculate the cost while hiring an agency. Businesses need to conduct some concrete research on their areas of spending in the past to come at a wise estimation. How much has been spent on marketing and promotion in the past 4-5 years? What was the ROI on this expenditure?
As a business, you need to ask the prospective design agency how they can present clear evidence of value that they have delivered for projects and have clear results to show as well. You need to conduct further research regarding the agency’s background and experience in the industry and how they have worked on similar projects.
Furthermore, by communicating with the agency and asking questions about their project handling processes, their methods and their approach to problems, you will learn more which will help you take the right decision.
#3 Content is Key
Whether you have decided to revamp your existing website or building a brand new web presence, the first thing that comes to mind is the website’s look, feel and functionality. In addition, the most important thing is content. While working on a website’s design, content is sometimes one of the most overlooked factors that companies do not pay attention to.
Your agency should ask you the right questions regarding your business, your purpose of developing the site and its design. How content will be placed on the website, what the design will look like and how the potential readers will interact with your website. All these discussions should take place between company and the agency.
Content comes in the form of text, videos and imagery and much more. The agency should talk about content placement before design and hence should be talking about marketing of your website and content relevance too.
#5 Discuss Expectations & Strategy
A business should be able to devote considerable time and thought to goals and expectations from the agency. Be clear about the expectations that you have from the website. Is it generating quality leads? Or increasing sales, or improve brand awareness. The agency responsible for your website should be able to provide you with a solution that adds value to your thought process and provides real value to the new website.
Maintaining a concrete strategy even after the website is launched is necessary for a business to lead in a good direction. Your web agency should be able to assist you with website analytics and make sure that your business goals are achievable with your website.
There are several web-designing agencies in the Middle East that can qualify for building an enhanced web presence for your business. Choose wisely and make a prudent decision to get the most out of your website.
Hamad Almuraikhi is the Founder and CEO of , a research and review platform that offers vetted and verified references and reviews on high quality with varied experience. eDesk HUB helps the firms to select the top performing IT service providers for Middle East.