With the rising number of people vying for customer attention (and moolah!), generating high-quality leads becomes more complicated and challenging.
Did you know that an effective lead generation strategy is now more IMPORTANT than ever?
Let me explain:
It is at the heart of any . After all, the job of the marketing team is to generate demand and interest, resulting in customers. It may be a number game but both Quality and Quantity matter when it comes to leads.
I’m sure by now you KNOW not all marketing teams are created equally.
Perhaps, you don’t have the right resources or the time that lead generation rightfully deserves! Many marketers often face INTERNAL team conflicts that don’t allow them to focus on lead generation.
Here’s why you NEED to hire an experienced generation agency.
1. Niche expertise
Marketing companies are comprised of many different teams that need to do a bit of everything. Ranging from subject matter expertise to content writing, social media, SEO/SEM to graphic design, conversion analysis to branding etc.
The truth is, it is as overwhelming as you can probably imagine.
Considering that the lead generation process has evolved and become more complex over the years, you need dedicated guru’s to get the numbers you strive for.
But there’s one problem, this might be very tough to accomplish INTERNALLY, given the team strength and the already vast amount of workload.
2. Professional range of tools
Let’s not forget that in the past couple of years, marketing automation tools have really come of age.
Just staying on top of all those tools AND choosing the right technology can be mind-boggling, not to mention expensive.
That’s where outsourcing to a lead generation agency fits in.
Lead generation agencies leverage the LATEST and the BEST technology, often using automation to offer you customized and smarter solutions.
Their experience and expertise can help them make better decisions and change the course of action if need be. YOU will achieve better results in a shorter time.
But, you’re probably wondering if it’s that simple then WHY do so many businesses shy away from the prospect of hiring a lead generation agency? Let me give you a hint it all boils down to money.
Here’s the thing though, it might be worth doing a cost and benefit analysis of hiring an external agency to understand the benefit of partnering with an outside agency.
You may be surprised to know that often the advantages outweigh the costs by a wide margin, making it a sound investment for your organization.
4. Optimize your sale cycle
Did you know that once your lead flow is established, high quality leads become easier for you to identify?
A lead generation agency can streamline the entire process from identifying leads to key buyer research touchpoints and map them with your journey.
In fact, this makes it very efficient and easy for you to gauge where the prospects are in their journey and help you shorten the loops.
My point is this:
You can IMPROVE and ENHANCE your sales cycle with informed decision-making.
5. High quality leads at scale
Lets face it, hiring a lead generation agency will not only set you on the right path, but it will also help you establish a scalable leads pipeline.
Above all, this will enable you to consistently as your business grows. The benefit of taking a scientific approach to lead scoring means that every prospect you attract is a viable business opportunity.
If this is your first time hiring a lead generation agency, then make sure that you check out these things to help you make an informed choice:
- Lead generation process
- Segment expertise(B2B or B2C)
- Social Proof: Customer testimonials and credentials
- Marketing and lead generation tools
It all boils down to this, there are so many benefits to hiring skilled lead generation agencies.
So, you can stay focused on streamlining your marketing and sales activities.
Don’t forget, it is important to hire the right agency that understands your business needs and uses the relevant channels to deliver results.