Internet connects the world but social media helps in improving the engagement in the world. Over the last few years, social media usage has really improved in every part of the world. Whether you are on social media for entertainment or for business purposes, it remains to be the easiest way to connect. Due to the increased usage of various platforms over the number of years, businesses have found a perfect place to attract and keep clients while at the same time keeping them engaged about the business operations as well as core values.
Instagram, one of the most preferred social media platforms and according to statistics, about 60% of the Instagram users have said that they get to learn about a product or service on the Instagram profile and 75% of these users take action for that specific post. With these findings, about 75% of businesses use Instagram as their preferred medium of marketing their products and services.
As a business person, you should not be left behind. Take advantage of the Instagram excellent business environment and use it to get targeted traffic to your website. Below are some of the major tips that you should take into consideration in getting the needed traffic.
Concentrate more on branding your business
Creating an Instagram account for your business is one thing but capturing the attention of your intended audience is another thing. The number of people that will visit your website will be determined by how much you have captured the attention of your target market. Once you create an Instagram account, you want to be easily remembered by visitors and it is therefore recommended that you should create unique posts that can capture the attention of users as they scroll on their feeds. If there is a feeling of emotional connection, there is a high probability that they will visit your website.
To get the attention of Instagram users, you need to have a creative and unique marketing strategy. You need to customize your branding strategy. This is done by customizing your Instagram theme in a manner that will attract as well as engage users. While developing a brand on Instagram takes time, it will, in the end, pay off because is the content is engaging, it will go a long way on attracting website traffic.
Focus more on getting followers
After you have created an attractive brand, the next thing you would want is to gain as many followers as possible so that you can have some engagement on your posts. In order to have engagement on your posts, you need to get the right kind of followers that will show interest in your posts and the products/services that you offer.
Getting the right Instagram followers requires you to find the right accounts that are in line with what you are offering. Ensure that you are posting fun and engaging content. For any person interested in your products and services, they are likely to follow you. If you find this process to be time-consuming, you can contract influencers as well as one of the many reputable firms that can help you in gaining active and real Instagram followers. This is one sure way the right followers that will translate to website traffic.
Ensure that you promote your special offers.
According to research, people are likely to visit a website if they find an offer on products and services offered. If you constantly post events and offers on your Instagram account, there are more people that will visit your website to find out more about the offer.
By taking these three tips into consideration, you are likely to generate real traffic that has interest in your products and services.