Close

Understanding your audience, in order to improve conversions of your website

Share on facebook
Share on twitter
Share on linkedin
Share on whatsapp
Understanding your audience, in order to improve conversions of your website

Having a set of exceptional audience is to have more people who come forth together to listen to the speaker. According to Google, great marketing begins and ends with the right amount of target, but if you are in search of great conversion, then it all begins and ends with marketing to the right type of audience.

What seems the most challenging is focusing your website’s message, advertising promotions and content to your identified audience filters? It all sums up out unnecessary traffic and entices high potential leads. For this level of high potential lead, marketing effort optimization is a must. This sort of optimization can be done only if you know who and what your audience is. Understand and plan out on what makes them tick, on what you can do to persuade them, how you could get acceptance and most importantly how they will choose you above all.

Web development services, is not all that is to be worked on, but understanding the need of your audience is to be of the uttermost value. Given below are little information about what is needed for choosing and targeting your right set of audience.

Who are your target audience?

Your target audience is the predetermined recipients of your all marketing efforts. The intended group, whom you want to reach out to and convert into paying customers. Identify your target audience by asking and following these questions:

– Who are they?

– What is their demographic? which includes age, education level, profession, location.

– What is their most pressing issue, problem or desire?

– How can your product help in solving their problem?

What are the benefits in knowing your target audience?

– Better SEO

Certain websites that are focused on target audience increase a certain amount of engagement, decrease bounce rates and increase conversion, indexing bots and make your website rank higher in search results.

– Increase Engagement and Conversions

One of the best ways to connect to your audience is by personalizing your website for them. Researchers say a 113% jump in visits to its solutions page and 117% in clicks on secondary CTAs after they personalized their homepage. With the use of smart personalization engine that recognizes customer intent, can help in increasing digital business profit to 15% in 2020.

– Lower Bounce Rates

Different age groups and different profession react differently to your content, layout and aesthetic choices, But, if you simply specify immediately who your target audience is, people in that demographic will be more inclined to stay back on your website and see what all you have to offer.

– High Website Authority

When you focus on your target audience, it helps you create an authoritative website for them. What are those needed benefits you get with that amount of audience.

– It helps in giving your brand credibility to a wider audience.

– Higher search ranking results in topical approach

– Potential customers or existing customers will read your future content.

– Better Insight for Optimization

Your website needs to be cater to their needs. If it is more valuable, interesting or relevant, you automatically get connected with a higher amount of valuable traffic. Customized website design for your target audiences filter out necessary traffic and entice high potential leads. Big data helps in learning and knowing your target audience acts in your website.

Why do you need to understand your audience?

Simply because, your audience are your treasurers. It is through them, that you will be able to go ahead and shine bright than all the other websites. It is your audience, that are going to market your brand and spread it around making you famous.

But, that is not all that matters. You need to understand their want, their likes and their desires. You cannot just present them anything and not even want to know if they really are into it.

Tools used to understand your audience

1. Review Mining

2. Google Analytics

3. Social Media

Methods used to understand your audience

Target audience do not just evolve, they need to be made. To understand how and why, we present you the following methods.

1. Segment User Funnels

Conversion funnels and user journey, are few of the best tools to analyze your visitor behavior and pinpoint the needed pages as well as the areas which are the major source of the customer drop-offs.

A wide variety of options for the same is based on the following:

– Direct Traffic

– Referral Traffic

– Social Traffic

– New Visitors

– Returning

– Paid Traffic Search

2. Personalize your landing page

With custom targeting, you can easily focus on your ad campaigns by dynamically changing the landing page according to different campaign clicked. How can multiple landing page help you?

– Reduce bounce rate

– Higher engagement and greater conversion rate

– Full control

– Relevant offers

3. Use of URL to personalize your webpage

You can replicate the same approach for personalizing content on a certain page for various and different segments of your visitors. You can easily add unique query parameters to your website URL and later personalize pages dynamically for a number of different audiences.

4. Make changes to your website with Wildcards

For any sort of web testing, the change should be consistent throughout your website. It does not matter even if it is a AB test on a single page, the changes made to universal elements need to be consistent.

What is a conversation rate?

– A conversion rate is measured by the definite numbers of potential visitors performing the desired action, whether it is buying a product, filling out a form or other specific goal of the web page. The larger is your conversion rate of a web page, the more successful the website will be, and also count to be successful with paid inclusion campaign.

How do you calculate conversion rate?

– As an example, imagine you have a landing page that asks people to sign up for your email list, and out of a definite set of people who land on the page, a different number amongst the definite set gets converted into leads. To get your conversion rate, divide the conversion by website visitors, and then multiply the result by 100. In which case, you get a conversion rate of 5 percent.

Given below are few ways to deploy your conversation rate.

1. Conversion rate optimization strategy based on data

2. Optimize your conversion funnel

3. Determine if your offer is ideal for your audience.

4. Test what is working and what is not.

5. Optimize your page design.

6. Try to use different form styles

7. Add different call-to-action button

8. Run A/B testing using the collection data

9. Use of testimonials to build a strong trust.

10. Publish useful videos.

Learning how to increase your conversion rate is not difficult at all, but understanding the steps that needs to be followed for the same is what is necessary, and a well known Digital Marketing Agency, can help you build the same step into one huge pillar of success for your website, converting your targets into conversion rates.

Author