If you have dealt with SEO and website ranking before you will realize that SEO actually never stops. Technology advances, SEO algorithms change and old techniques pave way for new trends. It, however, does not mean that old habits become irrelevant at the invention and development of ideas. If you want to succeed and well in SERP’s this year mastering the old while addressing new approaches is the way to go. If you are one of those who struggles to get or stay on the top of the pages here are some top SEO tips to rank well in the SERP’s in 2018 and before hiring any SEO guy for your site, you should ask these questions from him/her:
Provide Relevant and original content.
You should see to it that the content you provide on your website should be original and informative. Also, you have to make sure that your website content, is search engine optimized. Search engine optimization of content means that the content should be suitable enough, to be picked up by the search engines. For this, you have to include some important keywords.
These keywords depend on the type of content you offer.
Hit a balance between the different modes of content delivery.
See to it that your website should have a balance of text and other content, videos or images. This is the key to SEO. Most of the search engines only go through the text to include your website in their results. The more balanced approach you will adapt for your website, the higher the chances of your websites' visibility are.
You should also make a good description of your website.
This description should also contain the most popular keywords, which you will be using on your website. It is a general rule in SEO (search engine optimization) that the closer you will keep your keyword to the top of a webpage, the better chance it has to be ranked well enough on the popular search engines.
Use keywords properly.
Good SEO means using keywords in the right places. SEO-friendly website design services ensure that keywords are included in the URL, heading tags, page title and Meta tags. Be sure, that you do not overuse the keywords. If you repeat a keyword just for the sake of repeating, it could get you into a problem. The search engines might ban your website and will not allow it to appear on any of its results.
Create a user-friendly website.
It is important to create a user-friendly website that loads fasts to achieve higher search engine rankings. Visitors lose interest in slow loading sites. Including CSS style sheets can facilitate fast web page load times.
You should hire an SEO service provider.
This SEO service will help you to deal with all the issues. Thisservice will help you to design your website in a way that it will automatically be picked up by the search engines. These SEO providers are experts in making a website popular enough to place it in the top 10 results of the popular search engines.
Do regular keyword analysis.
Lastly, even when you hire an SEO service, make it a point to do a regular keyword analysis. This is because the keywords change from time to time. You have to keep your keywords list updated. This will help to make your website rich with suitable content. You can also take your SEO service help in the keyword analysis. It will help you to find accurate and popular keywords.