SEO or Search Engine Optimization is one of the most important factors when it comes to online marketing. Of course, marketers try different techniques and methods to improve their SEO every year. Thus, it is a good time to think and adapt some of the changes implemented in SEO 2018. The marketing experts have to focus on some of the essential SEO trends to keep their websites updated and ahead. Here are such 5 important SEO tips that you need to follow:
Tip #1: Focus More on Link Relevance & Content Quality
The backbone of SEO is a great quality content. It has been one of the traditional strategies for several years. The importance is increasing more and more as people are always looking for contents that not only provide with the information but must be interesting too. Along with that links are also as worthy as the content. In 2018, you must focus more on quality contents with long-tail keywords which can be a perfect solution for the queries from users. With that, you also have to focus on the relevance of the links as it is going play a major role in 2018 SEO. Click here to work with the most reputed SEO agency to improve the visibility of your website.
Tip #2: Inclusion of Voice Search Assistance
With the advancement of technology, SEO trends tend to change a lot. The Voice Search Assistant has become one of the most loved and used features of 2018. Google Pixel 2 and Galaxy S8 by Samsung seemed to rule the market because of this newly launched feature. All the Android devices comes with this feature embedded in it. So, one of the most important SEO tips for 2018 is to enable your contents for voice searches along with exact keywords. This is because of the growing number of mobile users.
Tip #3: Work on Video Marketing For SEO 2018
Video always provides better engagement of viewers than any contents. It is of a great value to the users as it helps them to understand better. When you look for something in Google, you will notice that the search engine result page (SERP) shows at least a video result from YouTube. YouTube is also a part of Google Service and is the 2nd largest and most popular search engine in the world. So, to improve your SEO in 2018, videos have to be the main focus of your marketing strategies.
Tip #4: Focus On Google’s Mobile First Index
With the increasing demand of smartphones, these days, it is pretty clear that mobile users are more dominating than desktop users. Thus, the ranking of the website will also be based on the mobile experience. According to a recent study, it has been seen that about 60% of total users search through their smartphones or tablets. Thus, switching over mobile first indexing can help you to rank better in SERP in the near future.
Tip #5: Greater Importance on Local Marketing
Marketing experts often ignore the power of local marketing. But recently SEO trends have changed and greater emphasis has been given to hyper-local marketing. Undoubtedly, this can be a great way to target the local customers for the small and medium business. Google is giving a lot of importance to target local customers and one can improve their ranking by improving their locations and proximity. So, focus on the local marketing to improve the ranking on Google Search result page.