If we say that the quality of content is one of the foremost factors which goes on to decide the success of your digital marketing campaign, we are straightaway on the mark. Content is the heart and soul of digital marking. After all the hard work that you do to reach the target audience, if your content is not up to the mark, no one is going to pay heed to your website. Would you like to visit a website which is full of ads and hyperlinks and has minimal content, even if it ranks among the top pages in your search result? The answer is no, for whoever it is. So, you can lure the viewer or visitor to your website with a good search engine ranking first up but that is not going to give the regular visitors that you are striving for. So, you will have to make sure the content you present is top notch.
Content is something which decided which way your website goes and what is the probability of it being successful. Let us have a look at some reasons why website needs fresh content regularly.
1. Regular Updates Keep Viewers Updated
Would you like the same old thing that you come across when you visit a website? Of course, you will not like it. So, if you do not like such kind of content, how can you expect other users who visit your website to like it? Fresh content is what attracts more and more people to your website. Say if you have written a blog on some tips of digital marketing in 2015, why will user go through that article in 2018 when the way digital marketing is done has changed completely in these two years?
Another important point which has to be taken into consideration is the regular visitors’ retention. The purpose of the website is to gain regular visitors, who come to your website regularly to see what your new updates are. In order to keep these regular visitors, you will have to provide them with the fresh content as no one will come to read the same content again and again. So, you will have to make fresh content for people who use page monitor apps to get updates.
2. Good for SEO And Higher Ranking
Search Engine Optimization, popularly referred to in short as SEO, is a very important factor for determination of success of any website. Search traffic still maintains a lion’s share in the web traffic as people often have the tendency to search everything through search engines. In such a scenario, it is very important to rank high in these searches so that people select your website for reading about these topics.
Now, search engines like Google have started going through the content on your website and it plays an important part in determining on which page of the search your website will be placed. So, make sure to provide fresh content so that search engine traffic is high. After all, each and every visit matters a lot for the success of your website.
3. Higher Frequency of Keywords with Fresh Content
When you will add fresh content, the content has to be optimized for performing well in the search engine rankings. A part of the optimization process is the use of keywords, which still remains a very important parameter for determining the ranking of the webpage. So, when you write fresh content, you will get the opportunity to add more keywords related to the topics you are writing on. As a result of this, the number of keywords on your websites as well as its frequency increases. This has a direct relation with the search traffic as more keywords would mean search of various words on the net have a chance of putting up your website on the search result. So, fresh content is very important.
4. People Like Fresh Content on Social Media
Social media is no more the place to connect with near, dear and loved ones. The social media has turned into the vast open market for promotion of different products and websites. In such a scenario, the websites and promotions with better content are set to gain upper hand in the traffic generated by these pages. People on the social media like fresh content. So, the chances of being clicked increases if you present them something new.
5. Higher Esteem Among Viewers
The websites with fresh content are given more respect and preference by the users. Their references can also earn you visitors.
So, all the above points highlight the importance of fresh content in development of your website.