The advent of the internet has changed the way companies market themselves. A website has become an integral part of every business. A business or company without a website is not considered to be professional enough. Since the website is so important for a company or business, it becomes all the more important to hire a good web design company. There are many web design firms out there in the market but we do not know which ones are good. You can find who is good by engaging with them. A good web design company will ask you a lot about your business. They will write down your needs; they will ask about the people in the business, their backgrounds, etc. They will also ask what the motto of the business is, what the goal is, how you intend to achieve the goal etc. In short, they will try to get all the relevant information that is required to build a good website. Apart from this, you need to consider the following 5 factors before hiring a web design company:
Testimonials and Portfolio:
Most of us read reviews about the products before deciding to buy them. We do so because we know that somebody has used the product and they have either found it to be good or bad. By reading the review we are able to make an informed decision. Similarly, when it comes to hiring a web design company, you should be looking at their testimonials first. People who have used the services of the firm would have mentioned what they liked, what they expected, whether the company met their expectations or not, based on that you can decide whether you want to go ahead or not. Along with testimonials, another important aspect is the Portfolio of the web design company. Every good web design company will have a portfolio, if the web design company does not have a portfolio, it is better not to choose them. By looking at a portfolio you will be able to deduce whether the web design Singapore company is worth hiring or not. You can also go to the actual websites and see if they are functioning well. Once you are certain that the company is good, you can hire them.
Knowledge of your business:
If the web design company has worked for businesses that are similar to yours, they will have good knowledge of your business. They will know what you require and how to go about the designs. You need not spend time teaching someone the intricacies of your business so that they can design for you. This way you will save a lot of time, in addition, you will get what you need.
Turnaround time is very important. You need to set a realistic deadline for the company to finish the web design. Since the website is very important for the growth of your business, it needs to be out there, up and running quickly. Ask the web design team to adhere to the set deadline. You can also set a penalty clause in your contract with the web design company that states that you can withhold a part of the payment if the website is not ready on time. This way you can ensure that the web design company completes the work on time. For example, I am a Singapore resident and I hired a web design Singapore company. The work went well in the initial weeks but after that, it sort of stagnated. When I reminded the company about the penalty clause, they completed it before the deadline.
Since there are many web design companies and the market is saturated, you can get great deals but you should not be willing to compromise on the quality. Ask the web design company executive to tell you all the costs that are involved in creating the website. Some web design firms will try to add extra costs later, so it is better to get the costs earmarked earlier itself so that you do not fall into the trap of paying more.
This is the most important factor because websites can be designed and made live, but what happens if there is a glitch? What if the email address that people are adding to get subscribed to your newsletters are not reaching you? What if something needs updating? These are all important questions; you can ask your web design company if they will address them, even if they charge a little after the website is live, to maintain your website it is a small price to pay to keep everything in working order.
Shu is the Director, Brand Communication & Client Relations of One X Tech. She supports clients in digital transformations, with a particular focus on consumer businesses and leads the efforts in growing new capabilities and partnerships.