Did you know that a proper utilization of demographic data can help you reach your expected goals faster than ever?
Demographic data serves as a key to success by unveiling precious insights related to your target audiences and their behavior before you. A website won’t do any good to your business until it is in proper coordination and in sync with your target market’s requirements. And to achieve that, having accurate demographics is a must.
So let’s talk more about why is demographics important and what role does it play in your website design strategy.
A) Why is Demographic Data Important?
Demographics is one of the most defining and one of the easiest data that you can collect from your targeted audiences. Having a proper and refined demographic data is very important to define your design elements accordingly. For instance, if your target audiences are males, using pink as the basic layout colour can be a big turnoff but would work wonders if the target audiences are females.
Thus the basic data that talks about keywords, the location of your target market, age and the gender can go a long way in helping you define a perfect website and strategize your search engine optimization approach. This data would further help you in optimizing your website’s content towards most searched terms and keywords. Keyword ‘shoes for sale in Illinois’ is definitely going to do more good to your Illinois-based business rather than a keyword ‘shoes for same in Chicago’.
B) Gear Up Your Design Through Proper Usage Of Data
Data can broadly be categorized as qualitative data and quantitative data.
a. Qualitative review
Qualitative data talks about behavioural trends of your audiences. It tells you about the governing forces that are making your visitors make the choices. This form of data answers questions like ‘why your audiences are returning’, ‘why they are visiting your websites’, broadly, it studies the various factors related to how visitors behave when they are on your website.
This data can be collected either through direct interrogation with your visitors through polls and surveys or through review and analysis of demographical data.
b. Quantitative review
Quantitative data help you collect the basic information of your audiences and users. This studies the sources from where users are landing on your website, who your visitors are, how they behave once they land on your website and so on.
Things like location, gender, occupation and age fall under this kind of data. These factors are studied during the qualitative review as well.
C) Targeting And Applying Relevant Metrics
No matter, how much data you have, if you are not able to reach a conclusion through it, it is of no use. The data collected by you should be relevant enough to help you answer questions.
To achieve this, you should have a solid understanding of what you intend to achieve from the collected data. You should know the questions you are seeking answers of. More specific your questions are, the better would be your website design.
To help you here, here are a few questions that you should ask yourself:
What constitutes your majority of the visitors? Are they new or returning?
The answer to this question would help you design your website better. Returning users are already familiar with your products and services but a new user requires a proper introduction to get familiar. Thus, a returning user might be just looking for ‘what’s new’, but a new user would want to know more about your brand. You see the difference? So a balanced website design with information for both new and returning visitors should be maintained.
What is the bounce rate of your website?
Bounce rate can be defined as the number of users who entered your domain page but left the website quickly before exploring the site further.
A high bounce rate simply indicates that your landing page and/or the home page is not luring enough to keep the users hooked. This is an indication of bad design and should be handled accordingly.
Which are the popular pages of your website?
This can be easily judged by the number of views your pages get. The page with a higher number of views is undoubtedly doing well. If your ‘shoes’ page is getting more attention than ‘handbags’ page, it is likely that your audiences are more interested in buying shoes than handbags. Or if the two pages vary greatly in modern web design, it can also be assumed that the page design of former is far better than later.
This would help you understand what kind of information are your visitors interested in having. Having an in-depth insight on such factors is great and helps you create flawless experiences.
What keywords are been used by your visitors to land on your page?
Yes, you would be surprised to know the mediums through which users enter your website. They reach your website through various unexpected paths. It is important to know what all keywords they had searched before they could make up to your website,
These insights actually work, and this is perhaps why successful web designers take a note of the data collected from demographics and analytics to frame a proper working strategy. An attractive website can help you build brand awareness, increase customer loyalty and boost your business in no time. This is the reason why you should hire an experienced web designer to do the job for you. Why take risks? Please leave your valuable comments below.
Author Bio: Jyoti Mali is the Head of Digital Marketing at TIS India, a Digital Marketing agency in India focused on SEO, digital analytics, online advertising, CRO, web design & development. She leads strategy for multi-channel digital advertising for in-house accounts & agencies globally. Being a Google Analytics Certified (IQ) Professional & Ecommerce Analytics Qualified Consultant, she loves playing with Analytics & helping clients with actionable insights.