Apple Store carries ad for DVD Jon’s software

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San Francisco (CA) – doubleTwist, the software company co-founded by Jon Lech Johansen, AKA DVD Jon, has poked famously-humorless gadget maker Apple in the eye by posting an ad for its open source player enabling iTunes libraries to be played on any device – on a window right outside the door of Apple’s San Francisco flagship store.

The window, owned by Bay Area Rapid Transit (BART), now suggests that folks entering the store might like to try a ‘cure for iPhone envy’ and to ‘access your iTunes library on any device, in seconds’.

DVD Jon and his chums got one over on the mega corporation by the simple, lo-tech expedient of renting the window from BART and sticking up a poster. Although the ad was removed after Apple threw its toys out of the pram, Jon assures us that the ad is perfectly legal and will be making a reappearance soon.

Johansen first hit the headlines by reverse engineering copy protection on DVDs and has consistently proved to be a thorn in the side of corporations striving to nail down their intellectual property. doubleTwist is a perfectly legal Windows and Mac media player that also manages media files on a variety of hardware platforms.

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