Twitter’s improving its Expanded Tweets, allowing more content to be previewed from within tweets.
While it was previously possible to view Instagram photos or YouTube videos this way, the company’s now teamed up with media sites such as the Wall Street Journal, Breaking News, and TIME.
Also included in the new feature are images from TMZ and BuzzFeed, as well as video from BET, Lifetime and Dailymotion.
“It’s easier than ever to discover breaking news and bylines,” says product team director Michael Sippey on the company blog.
“When you expand a tweet linking to a news article by The New York Times, The San Francisco Chronicle or Der Spiegel Online, you can see a preview with the headline, the introduction and sometimes the Twitter accounts of the publisher and writer.
“You can continue to read the article, follow these accounts, and reply, favorite or retweet the tweet.”
Also included is Lytro’s pick-your-own-focus image technology.
“Now your friends and followers can refocus and interact with living pictures on both web and mobile devices, without ever leaving Twitter,” says the company’s engineering manager Tom Hanley.
“After it rolls out to you, you can click “View Media” to play with living pictures directly in your Twitter feed.”
The feature’s already available on twitter.com and mobile.twitter.com, and is promised ‘soon’ for Twitter for iPhone and Twitter for Android.