Recently published stats from mobile analytics firm Flurry seem to indicate that smartphones and tablets have effectively altered the traditional world of gaming.
To be sure, the study concluded
that the average mobile social gamer is now 28 years old – about six years younger than “classic” console or PC gamers.
Another interesting statistic shows that women account for 53 percent of worldwide mobile social gaming.
For advertisers, these statistics show that mobile gaming is far more mainstream than console gaming.
This means advertisers can target both genders with “actionable” ads that encourage interaction with a brand or click to call.
For developers, the statistics prove how popular mobile gaming is, while confirming the viability of multiple monetization models – ranging from “freemiums” to paid downloads.