Do you really need a tablet?



Do you really need a tablet?

Sure, the iPad is one tricked-out device, but do you really need a tablet – Apple or otherwise?

Well, don’t worry if you can’t justify purchasing one, because you certainly aren’t alone. 

Indeed, a recent survey conducted by ABI Research claims that only 27% of respondents rated themselves “extremely” or “very” interested in acquiring a media tablet.

Interestingly enough, nearly half of those surveyed reported they were either “not very” or “not at all” interested in buying such a device.

“The most common reason for the lack of interest is ‘I don’t see the need,’ selected by 60%. Although media tablets are grabbing today’s headlines, they [clearly] still face some challenges to adoption,” ABI Research analyst Jeff Orr told TG Daily in an e-mailed statement.

“[For example], what activities can media tablets perform that are not already well-addressed by laptop/netbook PCs or smartphones? This remains the single largest barrier to consumer interest.”

According to Orr, a little more than half of those surveyed believe the primary use for a media tablet would be entertainment. 

In line with this result, entertainment-related apps are the ones most people report they would likely use on the media tablet, such as watching TV/downloading movies (57%), social networking (56%) and playing games (55%).

Meanwhile, only 25% of respondents said they were either “extremely” or “very” interested in acquiring a netbook.

“[We] conducted a similar survey on netbooks in 2009, when interest levels were shown to be higher,” said Orr.

“The netbook use-case appears to be changing, from a focus on productivity apps towards the consumption of entertainment content. This change is consistent with potential buyers realigning expectations to match modern netbook capabilities.”

Recent Posts

Do NOT follow this link or you will be banned from the site!