AOL bets the farm on new online strategy

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AOL bets the farm on new online strategy

America Online has been called the Internet on training wheels. No more. The new AOL aims to be the Internet on oversize racing wheels, a tricked-out surfing machine built for show and speed.

This shiny new entry into the race for Web supremacy is live at AOL.com, a Web site that lacked pizazz and purpose for nearly a decade despite repeated redesigns. Now AOL.com is in the throes of yet another makeover, reflecting a bet-the-company move away from subscription content toward free, ad-supported material.

Read the complete story. (BizReport)