Google seeks RSS ad patent

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Google seeks RSS ad patent

Google has filed for a patent that covers advertisements in syndicated content, which on the Wild Wild Web these days means RSS feeds.

Google’s astronomical growth is founded on embedding targeted advertisements into web pages, and last year it launched a mail service that incorporated the same concept. So extending the format to RSS feeds, which rose from the ashes of the 1990s “Push” hype, is no great leap.

Read the complete story. (The Register)