A lot of businesses are getting smarter and building trust, but there are still plenty of websites that have walls of spam text filling their landing pages. Badly written and serving no purpose, these pages leave potential consumers turned off at the prospect of working with a business.
Trust is everything, especially in a service-based business. An issue that many new business owners have is trying to get those initial customer testimonials to display for their business. You need to make testimonials stick out, but you can never use fake testimonials or reviews.
Brown eyes are more ‘trustworthy’ than blue