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Holiday Marketing Online: 4 Big Lessons from Last Year

‘Tis nearly the season for online marketing madness. As brands get ready to inundate the web, inboxes, and social media with winter holiday-related content and ads, what should they be thinking about? How can they differentiate themselves from the competition? Which insights from the earlier campaigns can help to significantly […]

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How Consumer Shopping Trends Will Change in 2018

While everyone wants a great product for their money, for many consumers it’s the experience of shopping that now dictates where they buy it from. Customers want more than a good price. They want the act of purchasing to be seamless and personalised, whether buying in-store or online. In this article, we’ll examine how these new consumer trends will change the way we shop during 2018.

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