6 Essential Components of a Small Business Marketing Strategy

marketing plan

If you own a small business, it’s a given that you have to work within a limited marketing budget. Therefore, it’s essential to have a plan that gets the most bang for your marketing buck. There are many marketing options available today, and they can be summed up in the following quote from Salesforce: “More. […]

Dell’s CNBC Image Makeover

Dell manager on stage

Dell Technologies is a vastly different company than Dell Computers was, they started out as a differentiated Apple like firm loosely tied to Microsoft and Intel. Today they are more like a new age umbrella company like old IBM was, but without their old lock in mentality, with far more control over their environment and […]

The Difference Between Marketing and PR

PR and marketing often get placed under the same umbrella, but actually, they’re two very different things, producing two different results for your business. Whether used individually or as a combined force, PR and marketing can help brands reach their goals and objectives, but the approaches of each will tend to vary. Definitions PR: PR […]

The Difference Between Marketing and PR

PR and marketing often get placed under the same umbrella, but actually, they’re two very different things, producing two different results for your business. Whether used individually or as a combined force, PR and marketing can help brands reach their goals and objectives, but the approaches of each will tend to vary. Definitions PR: PR […]