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marketing strategy

How to Avoid the Most Common Small Business Marketing Challenges

As business owners reflect back on 2017, marketing has proven to be one of the more challenging aspects for small enterprises. With small business owners holding so many responsibilities, marketing is often deprioritized, and when a business cannot fully commit to delivering high-quality content, it is unlikely to win new customers.

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Impact of Artificial Intelligence on The Branding Industry   

The majority of new-age technologies have led to the speculation of “what to expect”. On one end of the spectrum, there are expectations that these technologies will help us grow as a society faster than ever. However, on the other end, people are wondering whether they will lose their job because of artificial intelligence, automation, etc.  

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