How to Measure Influencer Marketing ROI

Have you started up your next influencer marketing campaign? There’s a reason why this type of marketing is booming. It delivers average returns that are 11 times higher than traditional digital marketing, so it’s worth the investment. But it can be difficult to calculate ROI. In this guide we’re going to go into how you […]

Influencers and Startups: Help Mates?

Today, influencers that have the greatest impact on their audience do not necessarily have to have the same status of a celebrity; they just need to be authorities in their market niche.