Have you started up your next influencer marketing campaign? There’s a reason why this type of marketing is booming. It delivers average returns that are 11 times higher than traditional digital marketing, so it’s worth the investment. But it can be difficult to calculate ROI. In this guide we’re going to go into how you […]
New research from tech company PodSquad shows that female Instagram influencers are paid less than male counterparts on a per post basis.
Today, influencers that have the greatest impact on their audience do not necessarily have to have the same status of a celebrity; they just need to be authorities in their market niche.
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