There is a lot of debate on which type of content marketing drives more sales: video marketing or text-based marketing.
As much as $16 billion is wasted because of fake traffic created by clickbots, and fraudulent advertisements is expected to reach $50 billion per year by 2025. Blockchain technology may solve inefficiencies in the industry.
Quick-start intro to Google’s AdWords
Digital ad revenues beat TV in 2013
Twitter rolls out MoPub offering