The Evolution of CRM Systems: From Spreadsheets to Mobile Apps

app mobile apps software CRM

CRMs are incredibly important to business operations. Since 2017, they’ve been the largest software market, having overtaken database management. Even chatbots have become an integral part of many businesses and have made their way into these CRM systems. These powerful tools have come a long way over the last few decades, evolving from basic spreadsheets […]

How CRM Software Has Changed Marketing for the Better

Using technology to automate and expedite customer engagement may have seemed impractical and even improbable some 10 years ago. Fast forward to today, customer relationship management (CRM) tools such as what offers, have become the norm in businesses regardless of the industry or the type of enterprise. In most cases, CRMs have become an […]

What is a CRM Application and Why Should it be the Backbone of All Businesses

Even the smallest businesses are handling customer data in huge amounts. You may not even realise you’re doing it. That telephone call counts. That email. That click through to certain pages on your website. That’s before looking at the data being harnessed by each and every sales lead and prospect which is actively acted upon. This data is valuable – it tells you about your customer.

3 Ways Customer Relationship Automation Can Help Your Business

To keep up with competitors already using customer relationship automation solutions, it’s vital to start getting up to speed on this technology now. Here’s a guide to how you can use customer relationship automation technology to improve your efficiency at generating leads, converting leads into sales and delivering effective customer service.