If you work in PR, you’re well aware that the old rules for building a brand or promoting an idea no longer apply. In a world where 83 percent of Americans have at least one social media account and 93 percent of online experiences begin with a Google search, digital media tools like SEO and […]
5 Must-Have SEO Tools For Successful Content Marketing in 2019
Lengthy content is the order of the day, and as businesses are investing heavily into content, there has been an exponential increase in content creation. It is now clear to marketers that for creating good content, the average length of an article or blog post should be at least 1000 words. For strong results in […]
The content creation and marketing it to search engines can be complex and costly tasks. Since both aspects are vital for your business it is critical to make smart decisions and manage time effectively. It is easy to make mistakes that will cost you time and money.The good news is that with some planning, you […]
Overall, you do not have to rely on one format of content. With all these great options, you can explore different ways to reach out to an even larger audience base as you establish your domain authority.
You’ve probably heard it again and again: if you run a business, you should have a blog. Why, though? Is it necessary?
Research shows that using inbound content marketing strategies have delivered over 50% more leads into marketing funnels compared to using the traditional outbound marketing method.
5 Digital Marketing Trends for 2018
Before You Start: Content Marketing Foundations
Inbound Marketing is
a marketing strategy that focuses on attracting customers to the
business through useful content creation, rather than reaching out to
customers in a disruptive manner for their attention.
A website without content is like a body without a soul.
Have You Hit a Content Marketing Plateau? 6 Types of Content That Will Break You Out
As more companies turn to social media marketing, Instagram continues to gain popularity.
Your web content is only as good as your strategy to put it out there.
There is more to content marketing than writing a blog