Building brand identity – These steps should make the task easy

Whether a business is just about to take off the blocks or it is an ongoing establishment running for years and ready to launch a new product, creating a brand identity is equally crucial for both. Right from the time of starting a business, it is essential to personify the company by creating a brand […]

Expand Your Brand: One Piece of Content At A Time

Every single piece of content created for a digital audience, whether it’s a single 140-character tweet or a 10-minute long YouTube video starring a popular lifestyle influencer, can be included under a brand’s content marketing umbrella.

6 Major Principles of Brand Management

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If you have a business, whether you know it or not you’re engaging in brand management. Your brand is everything your customers know about you, and managing that brand involves making sure that what you’re communicating is what builds your business’s reputation.