No matter what type of restaurant you run, software technology is necessary for your business. Restaurant software simplifies operations and overall management. It also allows you to make data-driven decisions.
As restaurant owners and managers, you can find the whole software and technology arm of the business pretty intimidating. This article will help you get a complete picture of what restaurant software you need to run your business.
We will be covering each of the following functions.
Broadly, restaurant operations include the following:
To facilitate all the above crucial operations activities, you need a software that carries them out in a seamless fashion.
This is probably the most basic piece of software you need at the restaurant. You should be already having one. The legacy POS was built to handle the operations activities (billing, ticketing and invoicing) at the restaurant. However the modern day does a lot more. For example:
Integrations - Your POS should integrate with other functions of your restaurant
Tax and Accounting - Assists in the calculation of all your orders, total revenue and taxes.
Analytics - Syncs in with your analytics software to provide you intelligence on your customers, hot selling items, best days and more.
CRM - Your POS gives data to your CRM and helps the running of automated SMS and email campaigns.
As a restaurant manager, one of your primary concerns is that your restaurant costs stay low. Raw materials are bought in bulk and take a toll on your finances. Inventory software helps you track your inventory levels and get alerts as and when your stocks deplete.
In a traditional setup, when orders hit your POS system - kitchen order tickets are created and forwarded to the kitchens manually. Kitchen Display Systems help in fastening this process by displaying the orders on a screen in the kitchen. The entire kitchen then has visibility on the order status and it helps the cooks prioritise better. Besides this, it aids the manager by giving him an update on all the orders and raise alarms when the orders pile up during peak hours.
How seamless operations benefit your restaurant?
Online ordering platforms are channels where customers can place orders. This includes websites and apps.
Consumer behaviour has changed over the last 2 decades. Now customers want increased convenience of ordering and eating from home. Websites and apps are extensively used by customers to place orders and are key touchpoints connecting restaurants to customers.
To increase the success of your online ordering platforms, here is a quick checklist of all the things that you should keep in mind:
An online ordering platform is beneficial in several ways:
Once you build a sizeable audience base, it is imperative that you work on it by reminding them to come back and visit your restaurant. In order to do this, you must have a ready CRM workflow. A CRM system is an automated system which allows you to reach out to your audience in a systematic fashion. Typically this includes SMS, Email or push notifications on the app. For example - Say a customer logged in to your website and placed an order, he would become a part of your database and you can then set-up an automated mail or SMS system so that he remains updated on all your promotions and offerings.
To make your CRM campaign more successful, you must do it right.
This completes our list of essentials. Hope you found the read helpful. More power to you!