Website owners, digital marketers, content creators and businesses have one thing in common; they are all looking to feature first on search engines. The internet is populated with all kinds of audiences interested in a variety of industries, but competition for their attention is stiff.
‘Content is king’ is a common phrase used in SEO, and all for the right reasons. It is the ultimate value you exist to provide for your audience. While you may presume you have a lot of information to share with your target audience, you need to be wise about it by incorporating different types and formats. These eight types of content are invaluable in the practice of SEO, and you should give them a try:
Infographics are slowly gaining relevance for website owners because of the kind of impact they have. Since they are highly shareable, especially across social media platforms like Twitter and Facebook, you can use them as a means to convey any statistical representation, verbal description, and as a factsheet for your work.
If you are looking for an excellent way to pass on information without using words, infographics are an excellent escape route. Be cautious to offer the most value with your infographics by going for great designs and content. Do not just create infographics for all random sections of your copy. Keep your design simple, your content relevant and your fonts and numbers large enough for users to read.
Video marketing has gone viral and placed a high value on the YouTube platform. Video gives your target an alternative source of information for when they do not want to read through your long-form content.
In fact, it has become more than just for use on YouTube. Videos are increasing popularity on social media and in websites. If you want to improve your conversion rates and persuade your audience enough to make a decision and take action as per call-to-action, you might want to start doing video. Remember, quality is key!
'How to' content
Google shows that 'how to' content are the most searched for on a daily basis. People want to learn how to get things, and this is where you need to come in. In whatever industry you are in, there are various things you can help people learn, structure them in a 'how to' format.
Remember that the primary goal of 'how to' content is to inform; therefore, the copy you develop based on this format should meet that need. Capitalize on this type of content for using your long-tail keywords. To achieve the best out of this, state the problem then give the solution, preferably step-by-step. Be as descriptive as possible because people are there to learn, sometimes from scratch.
If you are a writer, this should excite you. Long-form content is a vital tactic for successful SEO. The best part is that it provides a room big enough to not only clearly pass across your message, but to further capitalize on your keywords without being superfluous.
The longer your content is, the more there is for Google to index after adequately understanding what you copy concerns. Usually, long-form content is about 1000-2000 words. While it is very difficult to achieve this with every topic, be selective to choose subjects you are well conversant with because you do not want to be redundant and repeat ideas which will lower the readability and credibility of your content.
Short-form evergreen content
Evergreen content might be the best decision you make for your website. It provides the audience with timeless content they can enjoy time after time.
Consider topic areas that are concrete within your industry and explore them after thorough research. This is the type of content that stands to boost your credibly and keep your audience grounded for more of your content. Be as factual as possible, stating facts as they are to display well researched knowledgable copy.
Many business owners stay away from memes because of their informal nature. However, memes are a new way to convey messages that are gaining a lot of traction, especially on social media. They embrace humor and sarcasm in passing across a message that you would instead state formally. They have a high share rate all over the internet and businesses are slowly starting to embrace them.
Some memes are in image formats while others have videos (GIFs). They are a great way to break the ice after a silent moment on social media platforms or after a misunderstanding and criticism in lone with your brand. If you are looking to start sharing memes on your website or social media platforms, you should visit some of the best sites to help you get it done, like, Meme Generator and Quick Meme.
As simple as this may strike you to be, listed content is very essential an SEO practice. This type of copy allows you the best shot at passing easy-to-read information for your audience. It gives your content visual appeal by breaking down your main point into a list. It can be a list of anything, including a list of linked texts, like a table of content, guiding your audience to other sections of the copy without having to scroll down.
What listed content does is let you share a defined number of ways to solve a problem. In fact, with the featured snippets trend going big this year, listed content can be worthwhile for better ranking on search engines. For your heading, you can caption '8 ways to', '6 reasons for' among others, and for the list, use bullets or numbers to give it more structure and form.
Technology has made room for alternative kinds of content, in this case, podcast. Many people tune in to podcasting channels when then need information but are physically busy doing something else, say, exercising. They are more like the modern radio, only much better.
Other than using podcasts as a platform to advertise, you can deliberate about creating a podcast as a type of content, then embed it on your website. As you gather traffic for your content, you can share the same traffic on your website and increase your ranking online.
Overall, you do not have to rely on one format of content. With all these great options, you can explore different ways to reach out to an even larger audience base as you establish your domain authority.