Subliminal: How Your Unconscious Mind Rules Your Behavior

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Wine connoisseurs, picky shoppers, and many others may bristle at Subliminal: How Your Unconscious Mind Rules Your Behavior. We don’t like to be told that we make our decisions not on logical and reasonable grounds, but for far less obvious reasons, sometimes acting against our own best interests. Yet that is exactly what author Leonard Mlodinow shows us — and it’s fascinating.Mlodinow looks back at various early psychological schools of thought along with current research and thinking. He begins by quoting Carl Jung: “There are certain events of which we …

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