Games business needs mergers, price cuts – report

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Games business needs mergers, price cuts - report

Video game executives believe consolidation will be crucial to their future, but they also want further cuts to hardware prices to boost short-term growth, according to a report set for release this week.

The authors of the 2004 Industry White Paper, produced by the IDG Entertainment unit of publisher and conference producer International Data Group, polled 54 analysts and executives on topics ranging from hardware prices to handheld games and retailing.

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