49 percent US Internet users who plan to purchase a portable gaming device want a Sony PlayStation Portable (PSP), according to a survey conducted by Parks Associates.
Given its level of interest, the PSP is in a good position to challenge the other devices in the portable gaming domain, especially devices from Nintendo, the current market leader. Gameboy Advanced and Gameboy DS, both from Nintendo, scored only a combined 33 percent. Nokia’s N-Gage lags far behind with only 4 percent of future planned purchases, Parks Associates said.
“Sony’s aggressive marketing and smart positioning have paid off, with more than 1.3 million units sold in the U.S. in less than two months, with no signs of its sales tapering off,” said Yuanzhe Cai, senior analyst at the research firm. (THG)