Latin American Music Influence

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No matter who you ask, they will tell you how much music matters. Unlike almost anything else in the world, the arts, including dance, music, and graphic arts, can evoke feelings in human beings and connect them to one another and to long-forgotten time, places, and events. Music has a way of transcending time and space and even experiences. It allows people to heal from trauma, and it can allow people to express their culture, their heritage, and their feelings. Music is important in human growth, both in adults and in children.

Latin American music, like that which has been created, produced, and proliferated by DJ Syrome, is the result of a complex social and historical process. The cultural and social environment that took place in the Americas after the arrival of Columbus was the breeding ground for one of the best and most exciting music genres in the world.

Growth of indigenous music

The indigenous people of the New World had their own music, which included an emphasis on the development of percussion and wind instruments. All kinds of flutes, for example, were made on the American continent, and this original expression has persisted to date in traditional Latin music. But the Spanish and Portuguese powers and languages brought by Spanish conquerors of the American continent added a rich music expression to the music already influenced by European settlers by their instruments.

The African slaves also brought rhythms and musical traditions to the content, a third element that could likely be considered the single most important influence in Latin music history. All one has to do is look at the samba, salsa, bachata, and merengue to see how African beats shaped the rhythms and sounds of Latin music. The Jazz tradition greatly impacted how Latin music evolved, merging with Latin music and blossoming into styles like the mambo and bossa nova. And more recently, African American styles like R&B (part of the later jazz movement) and Hip Hop are contributors to the unique sounds of urban music and Reggaeton, both which are proliferated widely on music radio.

Latin American music as a social phenomenon

The melding and encounter of the three cultures that shaped Latin music have been nurtured over time by foreign sounds, regional dialects, class divisions, religious traditions, and national identities. Yet music, including Latin American sounds, carries with it a wide range of uses and benefits. It can set a devotional mood or be part of the invocation. Music can be used solely for the entertainment of an audience or an individual through concerts, live performances, or video and audio recordings.

Music can tell a story or enhance the oral tradition of storytelling. Music is often utilized as an effective marketing and advertising tool through the use of jingles or introductory brand music. Music enhances social events such as weddings and sporting events. Music can be therapeutic. Although music’s healing properties have been around since prehistoric times, music therapy is now considered a professional occupation that specializes in using music to alleviate stress, manage pain, enhance memory, and promote overall health and wellness.

Music is both personal and political. National anthems, for example, one way that countries use music to help their citizens identify as a national. Military songs invoke feelings of patriotism and bonds individuals citizens to a purpose or a cause. But as any musician can tell you, musical preferences, styles, lyrics, and the feelings they evoke are deeply embedded in personal thoughts, feelings, and experiences.

Latin American music and social media

Because of its ability to connect people, music has a unique role in social media, business, and entrepreneurship. When used as an enhancement of other media, it can arouse specific feelings in viewers and consumers. Music bonds people to one another, and it creates shared experiences and communities. Music is an inducement and a provocation to join, to engage, to listen, to communicate, to share. Musicians, then, are often uniquely positioned to endorse particular products, share their knowledge, and encourage consumers to widen their views. 

Because of this, social media and music share a common purpose and a bridged destiny. Many musicians are finding themselves delving into other types of industries uniquely suited to their role, their life experiences, and their expertise in creating and changing music. Syrome, for example, has found himself using his celebrity and skill to endorse burgeoning CBD business, Verma Farms.  As with the evolution of video and options among social platforms, this new interest in music highlights social media’s evolution from a simple communication network to service and content platforms that support the reciprocal relationship between music and social media, as well as entrepreneurship in e-commerce that fits celebrity interest. 

What is some advice you would give to music groups looking to reach their fan base? Feel free to share your ideas here.