Maintaining customer loyalty is one of the easiest ways to increase profits and one of the best ways to do this is to keep in contact with them after they have purchased a product or service from you. As a company grows, it can be difficult to keep track of every customer but here are a few ways you can easily stay in touch with your customers.
1. Gifts, rewards, and offers
Who doesn’t love a reward, gift, and special offer? Many companies use offers to entice new customers and clients but existing and previous customers will appreciate the incentive just as much. You don’t have to send them a bunch of roses or some champagne. You can simply send them a Christmas card with maybe a discount code or voucher as a thank you. Even if they don’t use it, it will remind you of them and could trigger a conversation. Anniversaries and birthdays are also good times for rewards. If you have a service that people use regularly why not issue them with reward cards you can stamp every time they come in. When it is full give them a reward for their loyalty.
2. SMS services
These days most people have mobile phones and even if they don’t have time to check their social media or answer calls they will certainly see your texts. Thankfully you don’t have to send thousands of texts individually; you can simply subscribe to SMS Fusion and send multiple texts at once. It is a great way to remind your customers of offers, sales, launches or events and it saves a lot of time.
3. Social media
Social media is more popular than ever. People use it to keep in touch with loved ones, to get the latest on their favorite teams and celebrities and even to keep in touch with the brands they like. It is a great way to keep your company relevant, share information about new products or services and to communicate with your customers. Keep your social media accounts connected to your website and make sure you respond to queries and comments. It will make your customers or prospective customers feel valued and develop a relationship with them.
4. Email them
It is one of the oldest forms of digital communication but it is affordable and effective so don’t skip it. The secret to successful email communication is sending relevant content to a targeted audience, at an appropriate time with a clear goal in mind. It is important to have a purpose or your customers might find your emails annoying and they could even unsubscribe or block you. Send them something worth opening and they will be happy to hear from you.
5. Don’t spam your customers
As much as it is good to keep in contact with your customers if you email and text them every day they might feel like you are spamming them and nobody likes spam. Always make sure you have something interesting to say but at the same time don’t leave it for 6 months before contacting them.