From a cake shop selling extreme cakes (think 3D Unicorn cakes in a few tiers) to an antiques emporium, millions of people now own all sorts of businesses. Indeed, it is estimated that just in the USA work for or own small to medium sized businesses. Entrepreneurs are the heartbeat of any economy and they form the backbone of a healthy business sector.
If you run your own business, then you will know just what hard work goes into getting it going and achieving success. However, getting beyond that tricky first few years of trading is not the end of the work.
As your company expands, you need to grow with it to make sure it progresses smoothly and positively. One key area for any expanding established business to get right is marketing. That may seem less important as you will have already done lots of marketing to get your brand established. However, it is vital to continue to market your services when heading into a new period of business growth.
That is the question that many business owners ask. After all, if you have conducted effective marketing campaigns in the past, surely is already firmly in your customers’ minds. While that is possibly true, it also explains why marketing is crucial to maintain the profile of expanding businesses. Expansion means attracting new customers who may not have heard of you and moving into new markets that may not know anything about your brand. Through clever marketing you can make your business known to your new target market and expand successfully.
If you are looking for some great marketing tips to use when growing your business, then the below should help:
Do not forget video
Video is a powerful marketing tool that you should be using already. If you are planning to progress as a business, then it becomes even more important. Why not create an online animated video to tell more people about what you do that will make you stand out from other businesses? Not only will it stick in viewers’ minds but videos are also very easy to share and sometimes go viral on social media. Using an is both easy and fun so there is no excuse not to come up with something amazing.
There are naturally lots of things to consider when thinking of expanding your business. If the time has come that it makes sense to do so, then make sure you get your marketing efforts right. Being able to get the correct message across to people in a way that will be heard is a critical element in ensuring business success.