With the new year well underway you might have already lost sight of most of your well-intended resolutions, but there is something you should not neglect, and it is the improvement of your company's marketing.
Onpoint Internet Marketing, a California based advertising agency, has put a list of the best digital marketing tips for this year together for you:
Plan: This word must be present in many aspects of our life, and one of them is the marketing of our company. We cannot do anything without a well-studied plan, which foresees the strategies we intend to develop and the way in which we will measure the results.
Defer: It is useless to rely on other companies and copy the same techniques. You must find a point or sector that differentiates you from others and makes you unique in the sector.
Be active: It does not call a dead channel, a sleeping social networks and a forgotten page. Keep communication with your followers and encourage participation so that your presence is noticed.
Create content: A blog or page without content scares visitors. The transparency is essential, showing what the company does and represents. In addition, personalized content is an important point in favor.
Get involved in the diffusion: Social networks are the best allies for the dissemination of content and to improve the traffic of the website and, therefore, the activity of the company.
Value the SEO: The SEO filter for the content, focused on the use of keywords or labels, may mean that the publication reaches a greater number of users than in the case of not taking it into account.
Control your activity: Creating and developing activity in the network without carrying out a measurement exercise does not lead anywhere. It is very important to determine what works in social networks, what not, what results we are obtaining and if we must transform our strategy based on these data.
Always work in community: The creation of communities around social networks and our website is necessary, because the community generates a high amount of activity and energy, from the interaction, while also maintaining the brand in its position, until the point that success can depend directly on it.
Build confidence: There is still a high percentage of the population that distrusts transactions and purchases on the internet. Therefore, if we want our customers to consume our products and return to our website, we must earn their trust. One tip is, for example, to achieve a personalized and clear appearance of the web, with all the terms, conditions and characteristics specified and, again, generate quality content and interact on the networks.
Avoid spam: If you want to keep your customers, you should not abuse advertising through email or other platforms, otherwise the client will end up getting tired.