Virgin shoulders into iPod’s terrain

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Virgin shoulders into iPod's terrain

Virgin launched its 5 GB player, whose battery life (eight hours) and retail price ($249) both match the iPod Mini’s. There are also reports of the impending release of Creative’s Zen Micro, which is almost exactly the same size as the Mini. But unlike the Mini, both new devices include FM tuners.

The MP3 player market, where the iPod Mini once stood alone, will soon have several new entries. IDC predicted last month that the segment will grow from 12.5 million units sold last year to more than 50 million units in 2008.

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