Personal video recorders selling like hotcakes, study says

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Personal video recorders selling like hotcakes, study says

Demand for Personal Video Recorder (PVR) products increased dramatically during the past year, as unit shipments rose from 4.6 million in 2003 to over 11.4 million in 2004, according to In-Stat. The market research firm believes that increased consumer awareness about the concept of time-shifting television programming, and both pay-TV service providers and PVR product manufacturers are reaping the benefits are the main reasons for booming sales.

“The deployment of PVR products has been a success story for both pay-TV service providers and consumer electronics manufacturers,” said Mike Paxton, an In-Stat analyst. “While the current growth of PVRs is being spurred by satellite TV set top box products and DVD recorders with built-in hard disk drives, other product segments like cable TV set top box-based PVRs are also flying off the shelves.”

According to In-Stat, total worldwide households subscribing to a PVR service increased from 3.6 million in May 2004, to over 9.2 million in May 2005. Meanwhile, North America remains the largest market for PVRs, followed by Japan. In 2004, the two regions accounted for 88 percent of total worldwide PVR product unit shipments. (THG)