Logo Design
Consumer Tips

Designing Tags or Labels DIY or Use a Designer?

Designing tags and labels is no easy feat and you might be discouraged by the costs incurred by hiring a designer. The question you have to ask yourself is 'How seriously do I take my brand?'. The short answer is to hire a designer, the long answer is a bit more complicated.

Why a designer?

There are multiple good reasons to choose a designer to do the work for you. The first and most important being experience. A designer is likely to have more experience than you do when it comes to swing tag or label designs to promote a brand. Designers have dedicated years to their craft and it shows. Professional designers know what people look for in a tag like the back of their hand.

Which designer?

Finding a designer can be a daunting task. Finding the right one even more so. The key thing to look for in a designer is skill. A good designer will have a portfolio at hand which you can look through to see their previous work. Designers with experience will have client testimonies which will give you an idea of their satisfaction rates. You may be wondering where to find designers and the best place to begin your search is Google, using terms like "Designers near me", or "Graphic designers in [insert your city here]".

Designing Labels DIY

If you're going to design a tag or label yourself there's a few things you should know. The first thing to know when designing labels is what your tag or label is for. Is it for a craft beer, a box of cookies, or simply a product information tag? Important aspects of a label include its size, material and content. You're going to want to know what you want to sell and who you want to sell it to. Customer oriented design is one of the most important things to think about when designing your own. Is my product going to sell? Will my target audience pick up my product out of the crowd? The easiest way to ensure this is market research.


Look at what your competitors are doing, see what's working for them? Do the same thing, but do it better. Does my label need my brand's logo? Yes. If you're marketing a product this is especially true, you need to create brand recognition and to do so with products you'll need your logo on the label. Designing labels for yourself is getting a bit more complicated, now isn't it?


The next step is choosing a material for your design. Once you know what you're selling and who you want to sell it to you're going to need an idea of the texture. Here are some label textures and a brief description:

  • White Gloss - These labels will produce high-quality results. This means these labels are good for printing photographs or images with high resolution. This type of label is flexible but at the same time extremely tear and also water resistant.
  • Matte - These labels are great for that elegant look; our clear matte vinyl labels are impressive and waterproof. These labels allow your surface colour to be seen while still enabling you to have text and imagery. The material is durable and comes with permanent adhesive.
  • Clear Gloss - Brilliant for that "no label appearance", this weatherproof and durable clear gloss label is a great choice. The permanent adhesive will stick to most surfaces and is extra strong. Great for bottles as the coating won't allow smudging or ink run when placed in water or ice.


Choosing the size of your labels is extremely important, the last thing you want is to order your labels only to have them arrive and not fit on your product or be too small. Choose a container for your product, and then measure it, however remember you don't want your label to cover the entire packaging. Choose a size in mm or inches and get ready to start designing.

Designing labels - Design

For the design phase, you want a product like Adobe Photoshop. This enables you to create a label with the specified measurements that you previously took with all the tools you'll need to create a graphic marketing masterpiece. This is the part where you choose the colour of your text and whether the logo will be landscape or portrait.