If you have a low budget, your desired luxury watch may not seem in reach and it can be all too tempting to go for a second hand, cheap or even fake one. These days counterfeit watches are so detailed that it can take an expert to spot if they are bogus.
Today, search engines are being pressured to remove or reduce the relevancy of websites that offer in favor of legitimate retailers. But the larger concern is not the sheer availability of counterfeits but rather the unknowing consumer accidentally buying one.
So, if you haven’t got the cash to buy a brand new watch, here are some things to look for when shopping for some of the world’s most renowned branded timepieces. The key thing to remember is the price tag. If it seems to be cheap to be true, it probably is.
Unfortunately, there is a massive market for fake watches with many models being created in China and Asia and selling with typical asking prices of between £1000 to £2000. The Datejust and Submariner models are desirable targets for these with even experienced dealers getting fooled by bogus models.
Breitling is another brand which sees their designs copied by manufacturers of replica watches, despite their intricate logos and handiwork.
As one of Switzerland's biggest brands, Omega watches are adorned by everyone from astronauts to , and known for their durability, style and functionality. Here, craftsmanship should be a clear clue to the authenticity if you have any doubts.
A search on Google is a great place to start as very often dealers who have sold fake watches will have incredibly negative feedback from customers. You can easily check reviews online.
A genuine seller will happily provide a guarantee or authenticity certificate with each sale and answer all your questions or provide photographs.
If you choose not to purchase from an official retailer, you are taking the chance that you may not be getting a genuine product. On sites like eBay or shpock, you can arrange to see the watch first before handing over any money.
A certificate of authenticity should always be provided when you buy a luxury watch. This demonstrates technical specifications of the watch and also reveals where it was manufactured – a great hint to whether the watch is genuine.