Entrepreneurs will have a lot of factors to look after when they start a company. Naturally, marketing and making contacts will be one of the more prominent things to consider. However, quite a large number of new business owners might not know how to do so.
At Colony Associates, we’ve worked with a large number of small business owners over the years. Throughout this time, we’ve developed a keen insight into what may and may not work for a variety of firms. One of the more common aspects of growing a business has been networking and the smart distribution of business cards.
While many entrepreneurs might think that having a business card printed and given out may be enough, this might not be enough. Instead, you might need to do a few extra things to stand out from the competitors.
This is because quite a large number of other firms may be doing the exact same thing. However, there are a few relatively unique ways that you’ll be able to use your business cards smartly to stand out.
Use The Back Of The Card
Naturally, the design of your business card will play a significant role in how many leads it could generate. While the majority of entrepreneurs will spend a considerable amount of time on the front of the card, many overlook the back of it. This could be quite a prominent area to include additional information about your company.
As a result, you’ll be doubling the amount of space that you can use. This should then mean that you’ll be able to increase your branding and lead generation opportunities. The benefit to this is that business cards are relatively restricted in how much information can be included in them.
As such, you shouldn’t want to waste a lot of space with it. This should mean that using the back of the card, in addition to the front, should be quite useful as developing more leads.
One somewhat unique way that you can use a business card to generate more leads is to include a short survey with the card. Naturally, this will be relatively limited, so you may need to get creative with the phrasing and messaging of the survey that’s included with it.
However, you could include a link on the card, which can then be used to bring them to a survey. Alongside this, you could encourage people to complete the survey by offering a discount on your product or service. This will provide a variety of benefits for your startup.
While the most obvious will be lead generation, it will also help you gather feedback on where you can improve the business or the cards themselves. As a result, this could prove to help your company in both the short- and long-terms.
The feedback you get from these surveys could prove to be vital in helping your business expand over time, which is something that the majority of entrepreneurs will want. However, you’ll need to make sure that the messaging of the card is right, as this will be vital in making sure that people fill out your survey.
Quite a large number of entrepreneurs will simply hand out their business cards to potential suppliers or contacts at industry events. Should this be the case, then you should be missing out on quite a large number of opportunities. Instead, you could come up with a variety of productive and unique places to put your card.
While this will vary depending on what industry you’re in and what you sell, there shouldn’t be much of a limit on where you can put them. For example, if your business is related to books, then you could consider leaving some of them at local libraries. This could help to generate a certain amount of interest in your business.
If you’re going this route, however, it’s recommended that you check on how many are leftovers regularly. When the supply is running low, then it’s recommended that you top them up. This should prove to be somewhat helpful in generating new leads.
There can be a variety of other ways that you might be able to make your business stand out from the competition using your business card. The sky is the limit, so all it takes might be some imagination. By knowing your target market for the cards, you should be able to determine what the best strategy for handing out your cards is.
While simply giving them away may yield some results, you may not see as much as you might like. By using as many of the above as possible, however, you should start getting more leads in both the short- and long-term. This should mean that the majority of your business cards wouldn’t go to waste.
Naturally, you’ll want to make sure that your business cards are well designed and that you have enough of them in stock to hand out.
Here at Colony Associates, we’ve helped quite a large number of entrepreneurs grow their business. We understand how complicated the process can be, which is why we’re here to help. The majority of small business owners may need a hand to grow their firm, especially in its initial stages.
To do so, you’ll need the right partner for you and your firm. Whether it’s a consultation or a credit card, there are a variety of business factors that we can help you with. What’s stopping you from getting on the road to success?