Hulu, the second most popular online video destination (trailing only Youtube), is apparently evaluating its options to go public on the stock market, a move that is raising a lot of questions.
The site is reportedly getting so big that it’s planning on setting up an initial public offering of stock, and it could raise as much as $300 million.
The company, which started out as a joint venture between a few TV networks, has swelled into one of the most popular sources for online video. Unlike YouTube, it offers content from professional TV networks as well as movies and vintage TV shows.
Hulu may be set to file a prospectus with the Securities and Exchange Commission by the end of the year.
It is starting to pull in more revenue as it adds more advertisements to the free-to-watch videos. It’s also testing a premium service with thousands of more videos, available to viewers for $9.99 per month.
If it were to go up for an IPO, the deal would be valued at as much as $2 billion.