Is it possible to become an SEO expert in just 7 days? Yes, it is! Here, we have described all the necessary tips and tricks you need to know in order to become an SEO expert in the least possible amount of time. Without further ado, let’s have a look at the essentials of becoming an SEO expert!
Understand and Practice Keyword Research
Keyword planning lies at the core of any content marketing strategy. It is a two-step process that includes researching keywords that target your prospective audience and implementing them in your content in a convincing, engaging and organic way. Organic keywords are used to attract free traffic from search engines.
Keyword Research – There are two types of keywords: short tail and long tail. Short tail keywords comprise of one, two or three words only and these are used to target a wide audience. Short tail keywords increase the number of visitors arriving at your landing pages. Long tail keywords usually comprise of four or more words. These keywords are used to attract highly targeted audience (leads) which are more likely to convert into customers.
You can use Google AdWords or other free webmaster tools to search for related long-tail keywords. For higher conversions, it is ideal to use long tail keywords which are not commonly used by your competition.
Keyword Planning– This includes listing down the keywords into a priority order, planning the implementation of keywords in a natural and organic way and distributing them carefully to target all segments of your targeted market. According to the latest Google algorithms, you need to maintain at least 1% keyword density in your content.
Read SEO Tutorials
When it comes to DIY SEO learning, the options are numerous. You can learn SEO tactics through YouTube videos or search for tips and tricks online. The only problem with DIY learning is that the information is usually scattered and written by people who use a variety of SEO techniques. Hence, this may leave you confused and prone to making mistakes. SEO tutorials provide all the information, tactics and techniques related to SEO in one place. A free SEO tutorial is all you need to become an SEO expert. You can find a thorough tutorial that will give you an overview and a breakdown of what you need to understand.
Learn Site Audit and Site Traffic Management
The success of your SEO strategies depends on your traffic. Many people fail to convert their blog or website into a money-making platform only due to poor SEO or less traffic. Let’s understand this. You use short tail keywords to attract visitors to your website. A visitor arriving at your website may leave within a few seconds due to various reasons, which include slow loading speed, poor content, poor design, etc.
The percentage of visitors going from your landing pages to other websites is called the bounce rate. You may attract many visitors to your website with basic SEO strategies, but it is important to reduce bounce rates. Remember that if your website’s bounce rate is high, Google may push you down on the SERPs.
Effective Content Creation
You might have heard that content is the ‘king’ of SEO. You can boost your website’s performance by improving your content marketing strategies. Read the rules of Google algorithm to understand content creation techniques for effective SEO.
Choose interesting topics, do your research and create engaging content that is also visually appealing. Include pictures, GIFs, infographics and other multimedia to make your content more engaging.
Learn Internal Linking and Backlinking
Linking is used for various purposes. With internal linking, you will link your content with pages of your own website so that the readers can switch to the next topic of their interest without leaving your website. This technique helps reduce the bounce rate of your website and allows Google crawlers to evaluate more content on your website for improving SERPs.
Learn Advanced SEO – On Page and Off Page Optimisation
On-page SEO includes optimising your content by adding Meta title, Meta tag, Meta description, H1 tags, H2 tags, keywords, image names and other on-page SEO techniques to optimise your content. Off-page SEO includes link building, which we have already explained. However, you need to understand the difference between white hat, black hat and organic link building. An SEO tutorial will guide you about the different types of link building for off-page SEO.
Advanced SEO includes testing the performance of your website and SEO strategies. A/B testing is a popular technique used to test site performance, visitor data and bounce rate. It is also useful for obtaining other site-related statistics. SEO tutorials are therefore a worthy investment as they provide all the information about SEO techniques, tips and tricks in one place.