The Internet realm became more competitive over the years, as daily more competition enters the marketplace, adding to the noise. Content marketing and inbound marketing are two effective strategies that have developed over the years.
Effective inbound marketing provides you with the opportunity to attract prospects and convince them of your authenticity and professionalism through quality content. You need to understand what prospects will relate to and then provide them with answers to questions in order to generate leads.
In this article, we will take a look at some of the key ways that you can attract prospects:
Consistency Is All-Important
When developing an inbound marketing strategy, you need to ensure that you consistently provide excellent content, and have a schedule for delivering. Writing copy, or getting copy produced by an SEO company takes time and effort and often falls behind other activities that may be more pressing on a day-to-day basis.
To get your brand message out there through your social handle and website address, you need to be communicating regularly, and this means developing the habit of working inbound marketing.
Think about Natural Language Processing
For your content to work, it needs to get found. That means using natural language processing to produce content that is rich in topical language that will resonate both with search engines and with content readers. You need to avoid fluff and create focused content that adopts the best SEO techniques of today. Good hosting companies (Check out openhost in New Zealand or Hearts Internet in the UK) are able to help in the process, and you need to decide whether you have the wherewithal and knowledge to produce campaigns that are going to be effective. Be realistic with yourself and work out whether you need some expert search engine optimization help.
Make Social Media a Big Part of the Plan
Social media is a great place to get your content flowing and in front of your target audience. People share stuff they value, so if you’re producing the best content possible, then they will engage with it, share it and communicate with you.
Inbound marketing is about generating activity from your prospects and the best way to do this is to create conversation. Social media is designed for just this purpose
Think about Paying for Some Exposure
Most people who use pay per click and impression ads do so to promote landing pages. You may be able to target groups through content written for authority and gain access to them through LinkedIn advertising, Facebook advertising or even Google pay per click.
If you are targeting people at the right stage in their buyer journey, you may be able to focus on cheaper keywords that don’t normally convert, but getting conversations with customers at the right time through the right content.
It’s an all too common mistake that people write content for people that they aren’t really thinking about. When you change the focus of your content, it’s possible to better communicate with the buyer persona. You are able to develop a message that resonates better and you are able to create better engagement.
See What Your Competitors Are Doing
It’s always important to run a competitor analysis whenever you start a campaign. Find out the best people in your industry and see what kind of inbound marketing tactics, they are using. Take a look at their blog, social presence and any outbound emails that they send to see the kinds of things that they are talking about. If you know they have success, then why not build upon what they do.
Have Different Types of Conversion
It’s easy to get yourself hung up on one type of conversion. You may want to add phone calls, online enquiries, email subscriptions, website sign-ups. Whatever is your priority is important. However, by offering different options for conversion through different stages of your buyer journey, you can get more people into your sales funnel.
People may be willing to sign up to get more great content like what you are reading, but they may not be ready to make a full enquiry. Over time, you can convert prospects to customers through a structured inbound marketing campaign, which leads to a newsletter or social campaign that is more a remarketing strategy.
When looking to create an inbound marketing strategy, you need to be creative, be clear on what you are looking to achieve, and make sure that you are answering the questions that your prospects are looking to have answered.
Think about using video as well as text, and engage people where they are, whether that be on social media, on LinkedIn, or on their mobiles while commuting. Work out your buyer persona and how they consume your content in order to get the best conversions.