Two angry Californians have filed a lawsuit against YouPorn for allegedly tracking their online behavior.
According to David Pitner and Jared Reagan, Midstream Media – which owns YouPorn – was involved in an “illegal and intrusive scheme” to collect personal data from site visitors.
”This information was wrongfully and impermissibly obtained…[And] is [obviously] valuable research data which could have been sold to marketing firms. [Unfortunately], there is no indication that [YouPorn’s] actions have halted or will halt in the foreseeable future.”
Of course, as Kashmir Hill of Forbes notes, YouPorn is hardly alone in its controversial digital snooping habits.
“Academic researchers found that a number of other investing, news, sports, and game websites were history-sniffing,” writes Hill.